LIMITED EDITION
little brown matchbox set
The little brown matchbox set for Bloomingdale's is a nostalgic collection that emulates the iconic NYC department store’s brown shopping bag. The outer box opens to reveal a curated set of unique miniature matchboxes displaying classic NYC motifs like the 59th Street and Lexington Avenue exterior, yellow cabs, perfume bottles, and shopping bags.
T H E B L O O M I N G D A L E ’ S E X P E R I E N C EShopping at Bloomingdale's is more than running errands, it's a sensory experience filled with unexpected discovery. It's where you and your friend lose track of time exploring fragrances for her upcoming wedding, while nearby, someone else is searching for the perfect pair of shoes for a trip abroad. Every floor holds a different story, making the experience feel as inspiring as the purchases themselves.
MATCHBOX 1
A classic NYC taxi cab drops you off directly at the Bloomingdale’s Flagship.
MATCHBOX 2
A zoomed-out view of the Flagship store, incorporating an existing illustration created from previous brand work.
MATCHBOX 3
You walk into a utopia of fresh fragrances curated by the most iconic brands.
MATCHBOX 4
The well-known elevator with the chic checkered floor takes you up to the next floor.
MATCHBOX 5
The discovery continues as you step onto the shoe floor, and get lost in the ever-changing inventory of Manolo’s.
MATCHBOX 6
A successful shopping trip ends surrounded by the Bloomingdale’s iconic little brown shopping bags.
